It had to happen eventually. The first fatal accident in a Tesla self-driving car. And of course some commentators have been quick to jump on ‘The Sky-Is-Falling’ bandwagon like ‘The Guardian’, who suggest consumers will ‘second-guess the trust they put in the booming autonomous vehicle industry’. And I’m sure Henry Bliss would agree; if he were still alive. Mr. Bliss has the unfortunate distinction of being the first recorded person in US history to be killed in a motor vehicle accident on September 14, 1899. Like the recent Tesla accident, at the time many commentators were no doubt quick to voice alarm and FUD (fear, uncertainty and doubt) about the dangers of this emerging ‘horseless-carriage’ technology. At first glance it seems a natural, even appropriate human reaction, to treat new and strange contraptions with skepticism; for some that means sticking our fingers in our ears and yelling: “la la, la, la, la, la”?